Dear Fellow Business Owner,
I still remember the phone call…
It was 7 years ago, one snowy winter morning. Around 10am the phone rang - it was my friend and fellow entrepreneur Ryan Lee. Ryan was on the East coast in up-state New York, and I was in Salt Lake City.
Ryan is a passionate guy, and in his trademark animated style, he was telling me how frustrated he was, because he’d been to two seminars recently that were both complete duds.
He told me: “I didn’t learn anything new, most of the speakers were boring, and they were just pitch-fests.”
I had to agree, because that was my experience too.
I told Ryan: “I’m sick and tired of boring business events in boring hotel ballrooms, in boring locations, with boring speakers who just tease the audience and then go into hard sell mode!” I continued: “We can do better, I know we can.”
“Of course we can!” said Ryan. “Dude, you produced Yanik Silver’s famous Underground Online Seminar for years, if anyone can do it YOU can! And I’d LOVE to partner with you on it.”
"Hmmm…" I pondered.
We talked on the phone for over an hour, brainstorming ideas. The more we talked, the more it was obvious that we'd already decided to make it our mission to shake up the world of business seminars.
In the weeks that followed, we carefully researched and studied every event format we knew of, including TED talks, workshops, retreats, forums, meetings, summits, seminars, symposiums, conventions, and conferences.
We also surveyed almost 40,000 entrepreneurs and business owners to find out what they loved and hated when it comes to attending events.
We heard the same comments over and over again...
They said most seminars provide little value, and they felt like they were just being teased, like a dangling carrot that keeps moving away as you get closer. They also told us it seems like almost every seminar promoter was over-promising and under delivering.
Obviously, that’s not right, and those comments fueled us in our quest to come up with something revolutionary.
We drew from my background in the field of entertainment in the UK, where I had been a production manager and event designer for big theatrical shows and concerts. That really helped us to think outside the box, because I've always been convinced business training doesn't have to be boring!